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  • Create Referral Systems That Really Work  By : Michael Beck
    I think it’s the dream of every professional to have their business grow by referral only. I know a handful of professionals that not only grow their business by referrals, but have SO many potential clients, they need to turn some away!
  • Contractors for Air Conditioners  By : Jason Uvios
    Many of us have been in need of an air conditioning contractor at some point of time. Trouble was – we hardly knew how to find one. We knew – we need someone who was good, who was competent. But where can we find someone like that.
  • Are Air Conditioners Good Dehumidifiers?  By : Jason Uvios
    Although the air conditioner is here almost for a century, the market for the device, especially the domestic market, is seeing a surge that it had never seen before. This can be attributed to various reasons.
  • Air Conditioners: What the Sales Person Says and What Actually Is Important  By : Jason Uvios
    Although air conditioners have been around from the early years of the last century, the industry has been witnessing a tremendous growth in the past few years. This sudden interest among customers have led to new products being developed and marketed by all the brands big or small.
  • RSS Feed Basics  By : gocken
    Learn the basic information for RSS Feed
  • Marketing Strategies for the Holiday Season  By : Terri Seymour
    The holiday marketing season is a chance for you to expand your business and gain more customers, but you must give them a reason to come to you and then to come back to you!
  • Quick Guide: Replica Handbags Can Be As Good As the Real Thing  By : Chris Robertson
    Here's a quick guide to replica handbags. Ideas for buying replica designer handbags are included...
  • Using Keyword Elite For Building a Massive Keyword List  By : Charles A. Amith
    Find out how to save time when building huge lists of keywords. Don't sweat it. You can have your computer do the tedious work for you.
  • Strike Gold with Effective Prospecting  By : Michael Beck
    Whether you’re looking for new agents or new clients, the key to finding them is effective prospecting. Both passive and active prospecting will produce results, however they differ in efficiency and effectiveness – and understanding those differences will make all the difference to your results.
  • Using Podcasts for Marketing Buzz  By : Philip Nicosia
    Since the iPod was launched in 2004, Apple has sold over 40 million units.
  • Overcoming Call Reluctance  By : Michael Beck
    Everyone in marketing faces it at one time or another - reluctance to pick up the phone and make calls. Logically, it makes no sense to feel that way. We believe in our product or service. And still… the phone weighs a ton.
  • Web 2.0 – An Explanation from a Web Design Perspective  By : Joel C. Carlson
    Learn what Web 2.0 is all about, why its here to stay, and what web designers need to know to prepare for it.
  • I was out'a site!  By : Joe Myna
    Have you noticed lately how they have twisted the meaning of that beautiful word ‘cheap!'
  • Repeat Advertising pays over Time  By : Marc Guidry
    The importance of repeat advertising over a period of time.
  • Marketing Hat for Graphic Designers or Wannabe’s  By : Joy Gendusa
    Learn to design postcards on your own that will make you money
  • The Hard Push Technique....turn on or turn off?  By : computerincome
    A common marketing technique being taught by a number of different groups and marketing teams is the hard push tactic, where you give the prospect no real chance to refuse, create a massive sense of urgency and try and ensure they have no choice but to do as you wish. Does this work or does it mile?
  • 6 Things I Know About Postcards That You Don’t  By : Joy Gendusa
    Really Simple Postcard Marketing Tips
  • 2 Step Marketing  By : Joy Gendusa
    Marketing is as simple as 1,2…
  • Promotional products can increase your companies' success  By : Esther Yu
    Promotional products, items that are typically imprinted with a company's logo, can play an important role in a companies' success by increasing brand recognition and making customers feel appreciated.
  • To Niche Or Not To Niche?  By : Michael Beauchamp -
    Unless you've been hibernating for the last couple of years, you've probably heard the term "Niche Marketing" a lot. It's one of the current buzz-words in online marketing. Which is kind of funny really since niche marketing has actually been around pretty much as long as marketing has existed. But what is it?

    I recently read somewhere that "All marketing is Niche Marketing".

    I don't entirely agree with that - I'd say "ALMOST ALL marketing is Niche Marketing".

    Niche ...
  • Brand Your Exhibition Stand For Maximum Impact  By : My Booking Manager -
    Rita Davenport had been given a free hand to design and manage an exhibition stand for her company. The Marketing Director had briefed her extensively on the overall idea and left her with an open brief to produce something that would attract customers, dealers and the trade press. Rita walked out of the meeting feeling inspired but not quite sure what to do next.

    Once you understand clearly what the sponsor needs the stand to achieve, you can go about the business of desi...
  • Make Money Online With Targeted Traffic  By : Bing Zou
    Targeted traffic for your website is as vital as knowing how to survive. The information which surfers are looking for is usually available on thousands of websites, so you have to make sure you are extremely excellent to beat your competitors. Keeping your website high in the search engine rankings, you can continue to get targeted traffic for making money online.
  • Create Marketing Magic With The Right Color  By : Siriol Jameson -
    Colors have a hypnotic effect on people. Many people feel drawn to azure blue, for instance.

    The odd thing about blue is that it can make you feel trusting. It is subtle. You are probably not aware of it. Other colors work in the same way. Shades of colors also have a subtle effect on your mood. Bars are often decorated in dark shades of red, grey or blue in order to soothe customers into staying. Kindergartens are filled with pastel shades to keep children happy.

    How c...
  • Affiliate Marketing: Turn Your Blog Into Cash  By : David Hudson -
    So your home business blog is doing pretty well. Hundreds or thousands of visitors flock to your site each day, dedicated readers who return nightly to absorb your profound wisdom on life, foreign policy and the human condition. They’re receiving your priceless insights into the world, and you’re not making a dime. All that hard work isn’t doing anything for you except maybe making you feel good about enlightening the world, but come on! There’s got to be a way to also benefi...
  • Use Ezine Marketing To Boost Traffic Or Profits  By : David Hudson -
    You’ve probably seen them advertised or subscribed to a few. E-zines seem to be sweeping the Internet and filling mailboxes. Maybe you’ve thought about creating your own for your site, but decided against it for any number of reasons. Maybe you didn’t see how e-zine marketing could help. Maybe you decided that maintaining an e-zine would be too much work. Maybe you didn’t think anyone would pay to subscribe, and why go through all that work for free? Well, here are some respo...
  • Interesting Preliminary Results On Headlines  By : James Brausch -
    Soon, I’ll do a large study on headlines using a list of profitable and unprofitable sites. However, I have been running some split tests and have seen some interesting results in the last week or so. The sample size is small (3 sites), but all three split tests agreed on the following factors:

    1. Blue (#000080) is winning over black by a small margin on all three sites. I hadn’t expected that. I use dark blue just because I like it and the large study showed that any dark...
  • Marketing Without Selling  By : David Weeks -
    I remember back in the mid 90s when I was "in between" jobs, in debt and broke. My "in between" job status at that time for a period of about one year was a car salesman. Now, I know what your thinking. Why? My answer.....hmmmmmmmm. Anyhow, it happened and as it turned out, it became quite a learning experience. What I experienced as a car salesman in my very brief career by choice, was rather disturbing. This is by no means an article on selling cars. This is what salesmansh...
  • Fiction Book Sledgehammer’s Gripping Tale Of A Terrorist Attack Using Smallpox Has You Glued To Every Page  By : Diana Ennen -
    Fiction in the dictionary is described as a story not based on reality but invented and fashioned to entertain or deceive. This definition fits perfectly with the description of the fiction thriller, Sledgehammer, (Published by Virtual Word Publishing - http://www.virtualwordpublishing.com). Sledgehammer is packed with all the ingredients of a good fiction book: imagination, suspense, and a terrific plot with plenty of action, but deceiving enough to leave you wondering, “Cou...
  • Finding Your Niche In Niche Marketing  By : Trever Dellinious -
    You know, if you ever took a middle school earth science class, what a niche is. If you didn't well...a niche is an area where a person (whoever the niche is for) is able to survive and thrive. It has many different specific types but the fundamental idea is that is a place specially suited for a thing to not only make it but succeed in it. So niche marketing is finding a particular market where you are able to find success marketing your specific product. Some people have a ...
  • Optin, Your Key To Effective Email Marketing.  By : Trever Dellinious -
    You know what an optin is right? You know, that little box that pops up on many sales pages that offers you more information or a free newsletter if you become a registered member or some crap like that. Well it may seem annoying and like a waste of valuable time and space, but let me change your thinking on them right now. It is critical that you know just how effective these little things are in the broader scope of bulk email marketing. They literally will double, triple, ...
  • Banner Advertising: How Does It Work?  By : Trever Dellinious -
    So you are an internet marketer and you want to make money right? Or maybe you are just somebody with a product or service to sell that is looking for innovative ways to get your stuff in front of more customers eyes and increasing the size of your market share. Either way you have come to the right place to read about an excellent form of advertising called banner advertising that takes advantage of the wave of the future—the internet. The internet allows your market to inst...
  • The Combination Of Herbs Called Phytoestrogen In Breast Enhancement Pills  By : Anchalee
    The combination of herbs in breast enhancement pills seems to vary depending on the company selling them. Most breast enhancement pills contain a combination of herbs and plant estrogen (called phytoestrogen). It can be used alone or in combination with breast enhancement pills. Natural breast enhancement pills and cream developed by physicians to enhance, lift and enlarge your breasts. Both the breast enhancement pills and the breast enhance
  • How To Use The Testimonial Wizard Software  By : Timothy Robinson -
    Do you need an easy way to collect testimonials from customers who have agreed to provide one? The Testimonial Wizard software is the easiest to set up and use. It's a good choice for the marketer or small business person who wants an automated way to manage small surveys.

    What can I do with it? 1) Collect testimonials from customers who have agreed to it; 2) conduct small products surveys effectively and cheaply; 3) conduct opinion polls with prospects and customers.

    T...
  • 3 Tips To Building A Responsive List  By : Damon Zahariades -
    I just bought a product after being on a list for over two years. I hadn't spent one red cent with this guy for two years, but like clockwork, his e-mails just kept coming.

    Day after day after day. Week after week.

    I finally gave in and purchased his product recently (it's in a field WAY outside marketing).

    Why did I stay on his list for so long? And why did I finally pony up the cashola for his product?

    It's because he had taught me to respond. Just like he taugh...
  • Sports Logos As Marketing Tools  By : Daniel Smith -
    Professional sports teams as well as colleges and universities use their respective logos as a way of marketing their team or institution to the rest of the world. These marketing efforts take place in a number of different ways, and have been proven effective time and time again. Just a few of the ways that sports logos are used for marketing purposes are listed below.

    1. Both professional organizations and colleges grant licensing rights to anybody that wants to use thei...
  • So, You’re In The Market For A Video Camera  By : Maxine Schel -
    There are momentous events that occur during our lives that later on, we will end up wishing we had on tape. Photographs are no longer the preferred method of storing memories, giving way to video cameras instead. As more technological advances are made, there are bigger and better video cameras on the market available for purchase. It is ultimately up to you to decide which video camera will best suit your needs.

    A video camera can be a major purchase, and should be a wel...
  • An Unusual & Insanely Profitable Type Of Joint Venture  By : Muhammad Shariq -
    Joint-Venturing doesn't end on asking a Guru to endorse your stuff. But that's what the majority of people in the Internet marketing world focus on.

    Here's an unusual & insanely profitable kind of JV:

    Co-author with a Guru.

    Yes, you better know what your stuff. And no – it’s not for you if you aren’t damn serious. Because it takes a lot of work & brings in a lot of cash. Not for the easy-goers.

    But why would the guru want to do this?
    Because it saves them time & ...
  • Marketing Forums: Necessary If You Expect To Be On Top  By : Josephine Stungger -
    So you are an internet marketer. You have been doing your thing for about 3 years now and you are just starting to feel like you have a handle on what is going on. You feel like now is the time to take what you have going and start improving things slowly based on all of the data you have been able to collect. This is a good time for you and you are excited about some of things that you have learned on the marketing forums that you are in.

    In fact when you think about it s...
  • Marketing Software: Have To Have If You Want Money?  By : Josephine Stungger -
    So your in the internet business market for a reason right? Because you want to get your share of the millions and billions of dollars that there are to be made on this up and coming marketplace that has in part and will eventually in whole bring the whole world's worth of customers into your store. You have made a good decision for many reasons. However there is even more potential than you realized because you haven't entered into the world of automation yet. Automation is ...
  • Target and Personanalize Marketing Your e-Commerce  By : Shaun Stevens
    Personalize your ecommerce.
    The technology of web based marketing can be adapted for techniques and strategies which will allow you to personaize your target marketing for efficiency , cost reduction and most importantly sales success .
  • 10 Ways To Ensure Your Flyer Avoids The Bin  By : Chris Riley -
    Flyers are an excellent marketing tool to promote a club night or event. They are commonly used for student promotions throughout the country.

    You want your flyers to travel all over town, only you'd probably prefer it wasn't in the dustcart or stuck to the bottom of someone's shoe. What steps can you take to avoid this?

    Here's a few hints and tricks to help your flyers avoid the trash:

    1. Don't miss the boat before you start. Double-check local
    Fresher's week an...
  • Word Of Mouth Advertising - Steps To Create Awareness  By : Sherry Frewerd -
    Word of mouth advertising creates an awareness campaign where your business information travels from person to person, creating a world wind of awareness. For a new business start-up, word of mouth marketing is often the best and most effective advertising method.

    Newspaper print and classified ads can get very expensive, and have lost much of their effectiveness with the popularity of the internet in the past decade. New business owners can't even consider radio or televi...
  • Seven Offline Viral Marketing Ideas  By : Matt DeAngelis -
    Recently I participated in a forum discussion about offline marketing – that is using more traditional marketing offline to drive traffic to your website or blog. I can still remember the first time I saw a URL in a TV commercial and how cool I thought that was.

    The offline world has the constraint of geography, so the least expensive forms of viral marketing are going to be geographically bound, which can be challenging for some sites. Someone on the forum said that offli...
  • Tune Into What Customers Really Want  By : Patsi Krakoff, Psy. D. -
    Customer relationship marketing is powerful in theory, but troubled in practice. We need to take time to figure out how and why we are undermining our own best efforts.

    Perhaps we're overlooking the fundamental elements of a good customer relationship program. With the means to connect with customers easily, maybe we're rushing to cash in on the potential rewards, while forgetting the essentials of all relationships: intimacy and trust.

    Close examination reveals that re...
  • Hermits Need Not Apply  By : Pat Marcello -
    Are you too shy to strike up conversations with other people? Hmm… What about email, surely sending someone an email isn’t terribly daunting, right? It is? Well, then you’re in the wrong business. Network marketing means just what it says. You are a network marketer. That means you need to network, and if you don’t do that most important thing, you’ll never succeed.

    Traffic exchanges are a good place to start honing the art of becoming a good mentor. In most exchanges, whe...
  • Experts Increase Sales By 28% With Custom Vacation Certificates  By : David Anthony -
    Top-notch sales professionals and business owners consistently seek new and economical ways to increase sales. They might try a discount sale, or a buy one get one free sale or something else. But this can be a costly give away of valuable merchandise or time. A different and more affordable method is the vacation incentive.

    Vacation incentives have matured since the day of hidden sales meetings. Your customer no longer is forced to attend timeshare meetings, ruin their va...
  • Registration Online: 10 Secrets For Success  By : Bill Flagg -
    In working with more than 1000 clients, we've seen some really great ways to enhance event registration. And the best thing is that with the advent of online registration systems, much of these techniques can be automated and streamlined.

    The result: a better experience for your registrants. In addition, these online registration systems eliminate many of the headaches you and your team face on a day-to-day basis.

    These 10 little success secrets will:

    * Attract more ...
  • Corporate Gift Ideas - The Minefield  By : Steve Gee
    Your business has had a good year and you have decided to remind your loyal customers about how important they are to your business. Hopefully they will continue to buy from you in the future too. The trouble is, looking on the Internet; there are thousands of different corporate gift ideas to choose from that you could give away as freebees. So, what questions do you need to ask yourself and what are some of the options?...
  • How the Internet Changes the Competitive Marketplace  By : Shaun Stevens
    Competitive Battleground
    HUB AND SPOKES
    AS A NEW BUSINESS STRUCTURE
    Emerging trends, marketing concepts with the help of new technology are changing the competitive nature of marketing today
  • Punch Up Sales By Letting Them Write Your Ad Letter  By : Timothy Robinson -
    Who is best qualified to prove your product works? Who has the credibility and the believability to talk about the benefits of using your product? Who will tell your customers and clients it's a good decision to buy?

    It's you, right? Perhaps you'd better keep reading...

    The answer is - your own customers.

    Your customers have the experience of using your product. They've used the features, and experienced the benefits. Speaking from this familiarity your customers wil...
  • What Market Research Can Do For Your Online Business  By : A. Yax -
    Market research is a crucial starting point for any business, but it’s especially important for online businesses that seek to target a particular niche market. The equation is pretty simple: if the interest in your product is low, you won’t make enough sales to keep afloat. The key to online success is to plan ahead – seek out a ready and willing market that will buy your product, before launching a marketing campaign.

    The Internet offers the start-up business a lot of to...
  • Do You Dare Throw Away The Script And Start A Conversation!  By : Helen Robinson -
    Stop the sales pitch and start talking and listening to your customer. “It’s an amazing feeling, says Helen Robinson, when you feel the rapport, that mutual trust you’re building with the customer.”

    My first experience in sales was in telemarketing. I was so scared that to this day I can’t remember what I was selling. The sales trainer told me to read the script and all would be fine. I found a nice secluded corner desk where no one would hear me and dialed my first lead. ...
  • Things To Think About With Hardwood Floors  By : Noel Matthew -
    A hardwood floor is a flooring that is made of true hardwoods. The floor is made of nothing but planks of wood. They can be finished in any number of ways with a variety of stains. For many, there is nothing more beautiful and more natural to have than true hardwood floors in their homes. Yet, the purchase of these floors is expensive so, therefore, anyone doing so should make their decisions wisely.

    When you are on the market looking for a hardwood floor, you’ll want to c...
  • Private Label Drinking Water: Pure Water as a Powerful Brand Builder  By : Jon M. Stout
    All firms need to establish a strong brand in order to effectively compete with and be distinguished from other companies similar to theirs.

    A new and effective method of brand promotion, private label drinking water, is becoming very popular, particularly for small to medium sized companies.
  • A Look At The Sleek Motorola RAZR Wireless Phone  By : A. Pruder -
    The Motorola RAZR is a sleek, portable telephone that measures 13.9mm thick and features the width of a standard credit card. According to Motorola, “it is one of the slimmest phones on the market yet still rich in functions, performance, excellence and design innovation.”

    It may be difficult to believe that so much technology can be packed into such a compact design, but don’t let the package fool you on this one - it has plenty under the hood, so to speak. In addition to...
  • Do You Have The Millionaire Mind?  By : Pat Marcello -
    Wow!

    I just finished reading T. Harv Eker’ s Secrets of the Millionaire Mind. I searched for the book and couldn’t find it in our bookstores, so I went to Amazon.com and got a copy. I was astounded when the book arrived–-in a dust jacket, signed by the author.

    OK. I’m an author and I sign a lot of books, but when I see signed books from other writers, I really treasure them. I have a whole shelf, but I digress. I really want you to know what a great book Secrets of the ...
  • Pushing Traffic From Content Sites To Sales Sites  By : James Brausch -
    One of the most effective methods of getting traffic to a sales page is very well-known within Adsense circles (used to send traffic to Adwords advertisers through the Adsense program), but not as well known for traffic generation directly to sales letters.

    That method is the content site. There are literally thousands of people making a living online by simply creating content sites, placing Google Adsense code on those content sites and collecting a check from Google eve...
  • Guide To Successful Affiliate Marketing  By : Jim Ly -
    While studying the achievements of super affiliates that earn handsome money every month, we find that their attitude is fine tuned to get optimum results from their attempts. Apart from the attitude everything is the same. They sell the same products that everyone else sells, they sign up for the same advertising program and employ the same SEO tactics. What makes them different is their willingness to experiment more, think creatively and showing of better understanding of ...
  • How To Make A Profitable Adsense Campaign  By : James Pecino -
    A campaing Adsense only is profitable if it´s done on pages that have rich content and it´s interestingsting for the surfer. A siple copy-paste of another webpage don´t work.

    The technology of the search engines detects when the content is overexposed on internet or if is duplicated and this will get our pages penalized on the bottom of the index of the search engine or banned. This penalization affects our way of get traffic to our website and without traffic our page is ...
  • Private Label Drinking Water: A Powerful Brand Builder  By : Jon M. Stout
    Creating a powerful brand is critical to the success of any firm in the marketplace and the creation process is only as effective as the expression of the brand message. Use of private label water is an attractive tool for brand success.
  • The 4 Step-Program For Using Direct Mail To Recruit  By : Joe Niewierski -
    So you’re are looking to recruit for new mortgage brokers. When you think about doing that you probably hope that you can create enough interest in your company that you have enough hiring prospects to choose from and still be able to get the cream of the crop. There are many options out there for recruiting. But when looking for good mortgage brokers, it is best to look at what will get you the best Return On Investment. Just like in attracting clients to your business and c...
  • E-Books: Using Their Power  By : Razvan Rovinaru -
    Have you ever wondered why e-books are so popular? Could anyone write and publish one? These are a couple of questions that we will answer today.

    Nowadays you can find e-books everywhere on the internet. There are even libraries where you can download them directly to your computer. While some e-books are free, because they are in public domain, there are some that are written specifically to boost advertising.

    It is well known that everyday people log on to the interne...
  • What You Need To Know Before Hiring A Copywriter  By : Gray Rollins -
    The right copywriter can help you take your business to the next level. If you are putting together text based marketing material including a web site, a brochure, an advertisement, or a direct marketing appeal letter, a copywriter who knows the business of selling can really give you a leg up on the competition. However, working with a copywriter can do your business venture more harm than good if you make a hiring mistake and end up with the wrong writer for your purposes, ...
  • Three Ways To Start A Conversation And Finish With A Sale  By : Michel Neray -
    Ditch your elevator pitch. Zap your infomercial. And whatever you do, keep your carefully worded, painstakingly developed, positioning statement to yourself.

    They may make you sound clever, but your elevator pitch, infomercial or positioning statement don’t exactly make for good conversations. Which is a shame, because last I checked, even a sales conversation is just that – a conversation.

    So what can you say to a prospect sitting across the boardroom table, or someone...
  • A Review of Marketer Cody Moya  By : Gracie Bowers
    Cody Moya is someone that we are currently researching. We have subscribed to his newsletter, Business and Marketing Tips eZine (BMT ezine) and have profited by the information contained within the newsletter.
  • Small Ads Produce Dynamic Results: 4 Steps to Exploding Your Market With Small Ads  By : Allyn
    Dynamite comes in small packages... or in small ads in the marketing realm. Our natural instincts scream that BIGGER IS BETTER! Is it really true?
  • Affiliate Marketing, Do You Have What It Takes?  By : Kevin Dahl -
    Which of the following statements about Affiliate Marketing describe where you are?

    1. You know what Affiliate Marketing is.
    2. You understand that Affiliate Marketing can produce a good income for you.
    3. You believe in your ability to make money selling other people’s stuff on the internet.
    4. You’re not exactly sure of what you should do first, where you should invest your money or how to move from learning to earning.

    If this is where you’re at, you’re not alone...
  • SMS Marketing  By : Richard D S Hill -
    Since text messaging first became available in 1996 it has a mass market communication platform and a cultural phenomenon of the 21st Century.

    The use of SMS will continue to grow as companies turn the service into a critical business function. Text messaging's ability to immediately reach a customer anywhere and its low cost offer the ability to reach customers (external and internal) with a personally targeted message delivered “into their pocket in real time”.

    Used p...
  • The Explosive Benefits of a Natural Market  By : Allyn
    Last year a local gentleman opened a Mexican restaurant in our area. The unique aspect of the restaurant is that not only is the Mexican food authentic, but the employees are Hispanic as well. When you walk through the doors, you feel as though you’ve stepped into another culture.
  • 4 Step Dynamic Sales Letters  By : Allyn
    You, like all marketers have a million and one things to do today! At the top of your priorities is marketing... finding more customers and raking in greater profits.
  • Tell Your Phone Company To VoIP Off!  By : Michael Brito -
    I don’t know about you, but I am sick and tired of being ripped off by my local phone company. For years, I have been held captive by this monopolizing regime with no hope of moving on to something better. It’s been a financial struggle that has caused me to seek counseling numerous times throughout the years. Why? Because my phone company charges me for everything: I want to add voicemail, they charge me. I call to change my number because I am getting crank calls, they char...
  • Long Copy Sucks And Other Heresies  By : James Brausch -
    I recently finished a massive study of profitable and unprofitable sites. The average length of the profitable site's sales letter was 1.8 pages. The average length of the unprofitable site's sales letter was 2 pages.

    Shorter ad copy was more profitable on average than long copy.

    Of course that is heresy. Many, many famous copywriters swear by long copy. Still… the study was valid and it is a fact… known profitable sites had shorter copy than known less profitable sites...
  • Advertising Your Home Business With Google Adwords  By : Vincent Murphy -
    The object to successful advertising is to find a method of conveying your information to as many people as possible, while keeping the cost on the advertising low to begin with. This is the easiest way to generate traffic, and retain your profits. Google Adwords is a great method of getting both of these objectives done and making your site successful. It is very important to try and maintain a low click through cost when trying to target the appropriate customers.

    It is ...
  • 3 Crucial Elements For Jumping Sales Numbers  By : Allyn
    Marketers from every niche have common ground when it comes to bills. Yeah, every month there’s a new stack of bills demanding to be paid.
  • Affiliate Marketing Online: Super Affiliates Reaping The Rewards Of Success  By : Blake Stevenson -
    Getting ahead in the affiliate marketing industry is not as difficult as some may assume. Depending on the aspirations or the purpose behind a person joining the affiliate programs, there are ways in which anybody can earn anything from a small subsidiary salary to a major income. Personal website owners everywhere have been able to host advertising in exchange for a few dollars here and there, whilst large businesses have been able to generate huge sums by representing other...
  • Tag Line Calisthenics  By : Marcia Yudkin -
    A terrific tag line sets you apart from other businesses and provides a memorable and appealing reason to choose your firm over other options. The tag line should trail your company name like a shadow everywhere - in ads, on your web site, on business cards and in on-hold telephone messages, to name a few places.

    Before assessing your own tag line, warm up by looking at a category of Yellow Pages ads or flip through your local business paper. First, you'll undoubtedly noti...
  • An Affiliate Marketing Situation  By : Peter Garant -
    The hottest thing in Internet marketing today goes by the name, “affiliate marketing”. If a person has not heard of this term, then he has been away from the Internet for quite a long time. Affiliate marketing is not a new product promotion strategy but it has never faded nor buried under a thick layer of dust and oblivion. Affiliate marketing is considered a relatively effective promotional strategy and this is why it has survived for a long time. But with the evolution of e...
  • Finding New Affiliates  By : Peter Garant -
    Some online businessmen have claimed that they were able to have hundreds of dollars worth of sales overnight. And their stories have inspired other businessman to persevere in e-commerce. Their stories have also made many other online businessmen curious about what could have brought such a success in Internet business. The reason for such an astounding amount of sales is called affiliate marketing.

    What actually happened to such successful online businesses is that the a...
  • Incentives In Affiliate Marketing  By : Peter Garant -
    Affiliate marketing is probably the most effective means today of conducting Internet marketing for an online business. The affiliates create a buzz for the online business, and the products are promoted to thousands of Internet users. This is why an online business should have an affiliate marketing program as part of its marketing strategy.

    To establish an affiliate marketing program, the online businessman needs to accomplish two steps. First, he should recruit as many ...
  • The Sub-Domain In Affiliate Marketing  By : Peter Garant -
    A sub-domain is an individual and separate web folder that can be created and attached to the main domain. This sub-domain can have its own FTP password. It can also have its own private CGI-Bin folders, and all other characteristics of an individual domain. But this sub-domain need not be registered as a separate domain and this means that the affiliate need not spend additional money for the setting up of the sub-domain.

    How can a sub-domain help an entrepreneur achieve ...
  • Affiliates Should Read About His Products  By : Peter Garant -
    At the moment an entrepreneur decides to join the affiliate marketing business, he searches in an affiliate marketing directory and he is immediately presented with a very wide range of products and services, and with various affiliate programs. The affiliate marketing business is indeed a flourishing business as indicated by the numerous online merchants who are offering affiliate programs.

    With so many options before him, an entrepreneur may opt to step back and research...
  • Affiliates Should Ask For The Sale  By : Peter Garant -
    All businessmen know the importance of that last stage of selling which is called the “closing”. Such stage of selling will clinch the whole session. The same is true among online businesses, such as the affiliate marketing business. The affiliate must conduct such a closing by asking the client for the sale.

    Unfortunately, the asking for the sale in online businesses, such as affiliate marketing is more challenging than the asking for the sale in a brick-and-mortar busine...
  • Affiliate Marketing In E-Zines  By : Peter Garant -
    Affiliate marketing is all about promoting the product. But it is not cold or hard selling. The affiliate lures the Internet user to visit his website by offering information and even free online courses. The visitor of the affiliate’s website will find the free information and will even enroll in the free online course. And while reading the informative articles, the visitor will slowly be convinced of the value of certain products.

    And when the visitor realizes the value...
  • Market Testing: The Key to Advertising Success  By : Allyn
    Market testing is the key to increasing the effectiveness of your advertising campaign. If you’re like me, just the word testing makes your shoulders slump and a groan escape your lips.
  • Cross Promotiion Techniques That Work  By : David Hudson -
    Cross promotion is not a new idea. It has been used by businesses for a very long time. For example, a real-estate company may promote a certain lawyer to close a sale. In turn, the lawyer will promote that agency in his firm. The system is somewhat similar to the primitive barter system where people traded items rather than using money. But how can anything primitive fit into the online world of Internet Marketing? Very easily!

    A cross promotion is, simply stated, the tra...
  • Advertising Your Work At Home Business Opportunity  By : Vincent Murphy -
    The business world is changing, and we are seeing the rapid rise of people who are wanting to work at home. Some companies are looking to make their employees sub-contractors because they want to pay less benefits. The economy and natural disasters have affected others. As a result, more and more people are looking to start a home business of their own.

    There probably never has been a greater opportunity to start a home business opportunity than now. With the internet giv...
  • 4 Explosive Tips To Dynamite Your Sales Volume  By : Allyn
    Some of the most effective things in life are the simplest. Marketers spend a lot of time trying to understand the psyche of consumers, discover ways to predict economic trends and a million other aspects of business that can determine success. Hey, it pays to remember that some things are just basic, common sense and as easy as pie.
  • Five Reasons Podcasting Might Be Right For Your Home-Based Business  By : Jill Hart -
    Podcasting has been called the wave of the future. The truth, however, is that podcasting is the here-and-now and is rapidly gaining momentum across the world. There are podcasts available for just about any topic you can think of from cooking to video games to religion. As of February 2006, a Google search for the term “podcast” returns over 205,000,000 results. The amazing reality of this is that it is still, in effect, an untapped market that will continue its growth in th...
  • Your Site Logs Can Help You Make A Ton Of Money  By : Matt DeAngelis -
    I’m a busy guy. I own several traditional brick and mortar businesses, and I spend a lot of time online. Since last month I’ve been spending a lot of time working on this blog and re-orienting myself on the Net.

    So every morning I let my four dogs out, grab a cup of coffee and toast a bagel, then run upstairs and get on my computer. Some days I need to be out of the house at 9:00 AM to get somewhere, and some days I have nothing but time. Either way there are three things ...
  • Protecting And Restoring Your Deck  By : James De Angelo -
    Is the weather damaging your deck and making it look dirty? Is it changing the color? Are you considering just getting a new deck built because it seems like too much hard work to restore the worn out deck yourself? Well there’s good news! It’s not that difficult to do some restoration at all! There are now products in the market that will help you not only restore but protect your deck so you can enjoy it for many years to come.

    Do not fret. It is quite easy to restore y...
  • Tip To Increase Sales By Word Of Mouth Publicity With Promotional Toll Free Prepaid Phone Card Giveaway Online  By : Brian Hawkins -
    What keeps you up at night?

    It’s a good question for you to ask yourself once in a while. For most eCommerce entrepreneurs one of the answers is the thought of revenue lost as potential customers abandon your web site without buying. That’s 97.4% or so of your visitors, according to the accepted industry average conversion rate. Are you confident that your site converts visitors into customers at the best rate possible? If so, you’re probably getting a better night’s sleep...
  • The Lie About Leads  By : Larry Klein -
    I get a dozen e-mails a week offering me “free leads.” Most of these advertisements are bait to get agents to sign on with a particular insurance wholesaler or product provider as they grovel to add value by providing agents tools that will help make sales. But let’s take a closer look at what the industry calls a “lead” as this word is used inconsistently. The agent needs to know what’s being offered.

    Cold lead—this is worthless—it’s a name form a mailing list broker. The...
  • Trade Shows Q&A;: Things To Consider When Exhibiting At A Trade Show  By : Melanie Tamsevicius -
    * Are trade shows really worth it?

    Trade shows are worth it because they offer a great opportunity for many companies and make showcasing business services or products easier. You can show your products to a great number of people who go to trade shows to look for a particular product.

    Trade shows usually have a theme. The market that theme attracts are all potential customers since they are laser targeted niches.


    * Is it best to exhibit at new trade shows?

    Gene...
  • Viral Marketing Tips  By : Paul Foley -
    Viral marketing is a technique that is used by many people, yet it is still relatively unknown. Many people hear the words “viral marketing” or “viral traffic”, and think that it has something to do with a virus. Fortunately, viral marketing and viral traffic have nothing to do with people spreading viruses via email, etc.

    Viral marketing is simply defined. It is any strategy that is implemented to encourage people to pass on a marketing message to others; which in turn cr...
  • Blogging – A Critical Part of Your Web Business Strategy  By : Stephen Wright
    The methods by which we use to contact each other, especially in internet marketing activities continue to undergo dramatic change. In the past we used the telephone, fax machines, direct mail marketing and even in-person meetings. Today, people expect more frequent updates, new information, and the
  • Confessions Of A Reluctant Online Business Woman: How I Hired (And Fired!) A Spa*mer !  By : Patsi Krakoff, Psy. D. -
    If you want a six-figure income sitting at your computer, working the hours you choose, doing what you love, then learn to market online the smart way.

    You may be like me. You've got a great service business - or a small business - and you decide you want to have "an online presence." You start with a website. Then you realize nobody is going to find you unless you do something to drive traffic.

    You used to drive "in" traffic to a job, now you're "driving traffic to" yo...
  • Discover The Powerful Benefits Of Submitting Articles!  By : DL Howard -
    Article directories are popping up all over the internet. You may wonder if this is a good thing or a bad thing. Allow me to ensure you this is a great thing for internet marketers. Below is just a few of the many benefits of submitting articles.

    1. The ability to brand your web site business and yourself by submitting articles to article directories. You could include a link back to your web site in your resource box Along with your name and credentials.

    2. You will ge...
  • Make The Online Poker Industry Work For You  By : Blake Stevenson -
    If you have a little initiative and a desire to earn a little extra income from a readily available source, then you may wish to consider a role as an online marketing affiliate. There is no easier or more effective way to earn a revenue from the online boom, without having to invest vast sums of money in the process. It is a simple marketing formula that works as well for the huge online industries as it does for the average Internet user.

    The affiliate program works by ...
  • Making Money As A Sports Betting Affiliate Marketer  By : Blake Stevenson -
    The Internet is awash with creativity and new ideas, but sometimes the combination of old standards and new formats is the key to greater success. From the outset people heralded the Internet as a free market for expression, and a potentially lucrative source for extra income. The sports betting industry was one of those that has flourished as a result of the new virtual realm. Finally allowing websites and companies to reach not only local audiences, but also a membership th...
  • Online Casino Affiliate Marketing: Making Casinos Work For You  By : Blake Stevenson -
    On the turn of a card, spin of a wheel or a roll of a dice millions of dollars are won and lost each day. The fascination with the excitement and risk of casino gaming has spread from the salubrious surroundings of casino floors worldwide and onto the world's largest forum, the Internet. For casino purists much of the thrill and excitement is lost or at least diluted if you can't sit eye to eye with the croupier and shoulder to shoulder with other gamers. However such dispara...

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